Direct Market Offers Design and Testing

hold Market Offers Design and TestingCharanjot Sethi comment OF DIRECT DESIGN MARKETINGDirect marketing is a channel-agnostic progress to of advertising which allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques that can allow in cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distri stillion, promotional letters, tar pull ined television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is alike referred to as Direct Response.HOW THE CUSTOMER RESPOND So the customer can buy the yield online and they can send feedback though the mail, telephone and paper based or electronic. Companies birth the customer details resembling name, address and contact learning and establishment information and also deli real details. Design three put response offersHP LAPTOPFeatures descrip tion 16 GB beat-AMD duel core A4- 1200-2 TB Internal hard drives WI-FI Connectivity-Webcam-AMD Radeon HD8180 graphics-1 * HDMI 3* USB-1 *VGA-1 *Multi SD card readerDetailsComputer type- laptopsDisplay size (inches) 15.6 settlement (pixels) 1366*768 separate resolution- HDDisplay type- LCDTouch screen- yesProcessor type- AMDA4Processor-AMD DUEL consequence A4Processor model number- 1200COMPANYs OFFER TO THE CUSTOMERThis Offer consists a very good deal if you buy HP laptop. The offer gives you free ingathering key (Microsoft office key) for three years free of charges. The offer which we ar giving from digital STUDIO it will non be competent to get from anywhere else it usually costs $150.00 to customer to buy it but this exclusive offer we providing to our valuable customers. This is value for money if you buy $800 worthy laptop direct from our ancestry and we are providing free LAPTOP traction ($40.00)Additional Offers/ IncentivesFIRST 20 callers will getFree legal tende r and handlingInterest free installment plan up to 12 monthFree 3 year extended imprimaturDIGITAL CAMERA-CANNON HDR- AS100VCannon HDR- as100V full HD action camcorder13.5m SensorMulti camera control ( up to 5 cams)OverviewHDR- AS100V Action cam delivers more stunning image quality that constantly before. It is all new zeiss tessar 170 degree wide angel lenses, ultra powerful BIONZ X image processor and 13.5 megapixel sensor, will now go all the excitements you can handle, for the first while , in eye pop music full HD.COMPANY OFFER TO THE CUSTOMERBuy one waist get an extra view finder for free of cost.Prizing offers spend $ megabyte get 25% off and its increase the businessExtended the warranty and guarantee and build up the strengthen relationships.People can pay in installments and it can increase the business.LED TELEVISION-SAMSONGKey Features32/81cm ScreenConnect Share Movie1366 x 768 village50Hz Refresh appreciateHD radiocommunication1 x USB Port2 x HDMI expoundScreen Size (Inches) 32.0Screen Type LED-LCDScreen Resolution HDResolution (Pixels) 1366 x 768Refresh Rate (Hz) 50TV Tuner HD Tuner3D FalseHDMI Ports 2USB Ports 1DOCUMENTS OF APPROPRIATE TYPES OF OFFERSDirect sales. Our party offers the harvest-festivals directly and they offer them to buy from the store.Ongoing accounts Our companies house the updating function to their customer so the customer can get up to engagement information.Leads our party takes order in advance so they can provide the deliveries on time.Expression of interest our customer can tell us their requirement about their products they want to buy from us, and we can assemble their products agree to their deals for example what capacity of hard disk drive they need and the resolution of the screen.FEEDBACK QUESTIONSQUES 1was the offer was make believe?QUES 2 what did your survey audience like or dislike about the offers?QUEA 3Which of the offers would most tempt them to purchase from this store?QUES 4wh at suggestions did they have that would improve the offers?QUES 5 how they compare our confederation with others?QUES 6 how they get product after service?THE RESULTS OF YOUR TESTING FOLLOWING QUESTIONSThe offer was clear like laptop bag and product key was free with laptop so most of the people like and bought it and 40% people did not like the offer.90% of my colleagues like the offer which was great quality of the product and great color and designs. Rest of my friends did not like the delivery rate of flow they utter it was bit late.More than 70% of the people liked the installments allowance like they can buy the product easily and it is good for the gild that they can increase the profit.So most of the people advise for the essay period so that they can use the product for some old age and if they did not like they can send back to the company.People also compare with other companies they said the prize are reasonable in this store and get the loyalty cards. But some pe ople recommend to get increase the warranty and guarantee.Most of the people said company get positive response after the product like if they get any fault after deliver they send staff to redeem it up or they replace the product. But some people said sometime staff takes time to get the delivery.PREPARE A treat FOR THE CLIENTWe offered to the customers a bag and product key for life time for free of cost with laptop and people liked this offer and company increased the income. People recommend bringing more offers like this so that they get free stuff.The testing process was usedPurchase sale 1000 laptops x 100=10000Sale prize 1200 laptops x100=12000So the company got 2000 profit.THE RESULTS OF YOUR TESTINGAs we got feedback from our customers and they are happy with the 14 long time free trail period. As we offered our customers payment plan was good as many customers cannot make the full payment out front at once however they are willing to buy our product. It was highly appr eciated and moreover the free capon of $10 over $100 purchase worked tremendously. outcome of our testing worked very well