AT&t Wireless Essay Example | Topics and Well Written Essays - 2250 words

AT&t Wireless - Essay Example I have selected following Micro-environmental factors: competitors, customers, and marketing relationships. I will also evaluate the marketing strategy of the AT&T Wireless. In this paper I will try to analyze the current market trends and AT&T Wireless marketing strategy to cater these trends. The main aim behind this research is to perceive and gain an insight into the organization Micro-environmental factors and resultant marketing strategy with accordance to those organization Micro-environmental factors changes and developments This section of the paper presents a brief introduction of AT&T Wireless and its organization framework.  AT&T Wireless is the major independently traded wireless mover in the US. AT&T Wireless covers one of the biggest digital wireless networks in North America. AT&T have around 18 million subscribers, and complete-year 2001 revenues of 13.6 billion dollars, AT&T Wireless is committed to being amongst the preliminary to bring the next generation of wireless goods and services. Nowadays, AT&T Wireless presents customers high-class wireless voice and data communications facilities and services in the United States, and worldwide. AT&T Wireless consumers’ advantage is the companys assurance to make sure that customers have the correct equipment, the correct calling arrangement, and the correct customer services options these days and tomorrow.1 For additional services and information, please visit us at www.attwireless.com. The previous may hold "forward-looking statements" which are footed on managements viewpoints in addition to on an amount of suppositions regarding future actions made by and information at present obtainable to management. With greater than 1 million vigorous customers are taking part in a accounted $7 to $8 in average profits per month, AT&T Wireless Services Inc.s mMode giving is observed by a number of industry analysts as a practical accomplishment in the early on phases of wireless